Hi there!
I'm Beatriz, a Brazilian-Egyptian designer who has been code-switching between cultures and languages all my life. I bring this adaptability and comfort with ambiguity into my work.
My career path has given me the freedom to move between different design disciplines, but there's always a constant: curiosity. Understanding not just the stated needs, but the unspoken, difficult-to-articulate ones, is where the real work begins.
Through experimenting, early prototyping, and iteration, I like to push the boundaries of what we can create. I work with integrity and don't cut corners. In my practice, everyone matters: suppliers, collaborators, and clients all deserve to feel valued.
JOURNEY — My design trajectory across disciplines
Where it all began…
My design career began at French gastronomy boutique Dalloyau, where I started interning as a visual-merchandising designer.
We traveled throughout Paris, creating festive window-displays for occasions such as Valentine’s Day and Easter, that embodied the French joie de vivre philosophy.
Joining a Unicorn tech start-up
Next, I joined Dataiku, a French tech startup, as their first UI/UX designer + female employee.
Through an iterative design process, we transformed Data Science Studio into a user-friendly platform. The foundations we set are still in place today.
Dataiku is valued at $3.7 billion.
Landing in a boutique design studio
Then, I joined Aljoud Lootah Design Studio (ALDS) in Dubai as an in-house product designer that wore many hats.
Working closely with Emiratis, I gained valuable cultural insights while designing products for various entities across the UAE. At ALDS, I created luxury corporate gifts, statement furniture, and everyday products.
Pivoting to the furniture industry
Looking for a change of pace, I joined retail conglomerate Landmark Group’s Homecentre as an industrial designer, focusing on the children's department.
I designed over 250 bedroom furniture while collaborating with international suppliers. We strategized for growth, harmonized collections with the soft furnishing team, and transformed children’s spaces across the GCC region.
Looking for a challenge, I turned to freelance
With my diverse expertise, I turned to freelance to give me freedom to explore different types of projects: product development, strategic branding, interior spaces, experience design.
Clients include: Kawasaki, Abjad Design, Sheikha Al Serkal, Egyptian Streets, Spanish Cooperation, Insijam, SYPartners + more.
Diving into the creator economy
As an avid podcast listener I was curious to launch my own… so I did! The inbetweenish pod is a place where we talk about complicated feelings towards home and belonging.
In this journey, I collaborated with partners internationally to design educational campaigns, run workshops, publish my work in books and magazines. I have listeners in over 100+ countries.
Seeking community, I created it!
I co-founded Stories Across Borders, an intimate conversation circle hosted monthly. Designed as an antidote to the hamster wheel, we create a moment for connection and reflection amongst strangers.
We have designed 20+ sessions in Dubai, London, and virtually, hosting 160+ guests.
Topics include: What makes a home?; Kind vs Nice; Language, identity, and losing your mother tongue; Perspective and are we quick to judge?
FOUR — Things you should know about working with me
Always challenging the status quo. Why wouldn’t we ask questions?
Muji and Notion keep me organized 70% of the time.
“Just make it look pretty.” Is my least favorite line to hear. Ever.
I am a team player. It’s we-over-I any day of the week.
