Hi there!

I'm Beatriz, a Brazilian-Egyptian designer who has been code-switching between cultures and languages all my life. I bring this adaptability and comfort with ambiguity into my work.

My career path is anything but straightforward. I've moved between different design disciplines, but there's always a constant: curiosity. Understanding not just the stated needs, but the unspoken, difficult-to-articulate ones, is where the real work begins.

I push boundaries (and occasionally buttons) through experimenting, tinkering, and an iterative design process. I work with integrity and don't cut corners. In my practice, everyone matters: suppliers, collaborators, and clients all deserve to feel valued.

JOURNEY — Here is my design trajectory across countries and disciplines:

Where it all began…

My design career began at French gastronomy boutique Dalloyau, where I started interning as a visual-merchandising designer.

We traveled throughout Paris, creating festive window-displays for occasions such as Valentine’s Day and Easter, that embodied the French joie de vivre philosophy.

Joining a Unicorn tech start-up

Next, I joined Dataiku, a French tech startup, as their first UI/UX Designer and first female employee!

Through an iterative design process, we transformed Data Science Studio into a user-friendly platform. The foundations we set are still in place today.

Dataiku is valued at $3.7 billion.

Landing in a boutique design studio

I later joined Aljoud Lootah Design Studio (ALDS) in Dubai as an in-house product designer.

Working closely with Emiratis, I gained valuable cultural insights while designing products for various entities across the UAE. At ALDS, I created luxury items, statement furniture, corporate gifts, and everyday products.

Pivoting to the furniture industry

Looking for a change of pace, I joined retail conglomerate Landmark Group’s Homecentre as an industrial designer, focusing on children's bedrooms.

I designed over 250 products while collaborating with international suppliers in China, Malaysia, Turkey, and Vietnam. We strategized growth, harmonized collections with the furnishing team, and transformed children’s spaces across the GCC region.

Looking for independence, I turned to freelance

This gives me freedom to explore different types of projects — product development, strategic branding, interior spaces, experience design, and more. My multidisciplinary journey helps me approach problems from unexpected angles.

Clients include: Kawasaki, Abjad Design, Dubai Culture, Egyptian Streets, Insijam, SYPartners + more.

Diving into the creator economy

As an avid podcast listener I was curious to launch my own, so I did! The inbetweenish pod is a place where we talk about belonging, navigating different contexts as a child, and building bridges across cultures.

Through the inbetweenish I was able to collaborate with partners internationally to design educational campaigns, create and run workshops, publish my work in books and magazines, and connect with listeners across 84 countries (940+ cities) and counting.

Seeking depth, designing for connection

Serendipitously, I co-founded Stories Across Borders, an intimate space for conversations on deeply human issues. We designed this down-to-Earth initiative as an antidote to our fast-paced lives for a moment of connection and reflection amongst strangers.

For the past two years, we have designed and facilitated more than 20 sessions, in Dubai, London, and virtually. We address topics such as: What makes a home?; Are we lonelier in the structures we are living in?; Language, identity, and losing your mother tongue; and more.

NEXT — I’m looking for my next adventure!

If this has piqued your interest:

Let's Talk!

PUBLISHED — My design work and cultural projects have been featured in several publications:

Books/Magazines

Podcasts

FOUR — Things you should know about working with me

"Why not?" is my catchphrase, always challenging the status quo.

Muji and Notion keep me organized 70% of the time,
the other 30%
is questionable.

“Just make it look pretty” is my least favorite line to hear as a designer.

Team player
through and through.
It’s "we" over "I"
any day of the week.