The Little Pirate:
Furniture Range
Client
Homecentre
Production
Malaysia
Scope
Ideation
Design
3D Mockup
Prototype Development
(with manufacturer)
Sample Checking
Finalizing for shop-floor
Situation
Homecentre needs to add a new pirate range to their kids furniture assortment, as the existing pirate range was outdated and falling short on sales targets.
To bring this theme back to life, we need a bold new take on the pirate theme, focused on ‘finding the treasure’.
The new furniture range needs to be innovative, creative and immerse the children into an imaginary pirate’s realm.
Question
How might we create a full pirate range that captures the essence of the pirate theme with optimized functionality and a bold design language?
This themed bedroom fits into the boys bedroom assortment and targets boys between the ages of 4-10. Studying competitor pirate collections across different markets to differentiate our pirate look.
The pirate furniture range must include 9 SKUs:
bed (hero product)
trundle
nightstand
chest of drawers
mirror
study desk
bookshelf
three-door wardrobe
treasure trunk
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1/ Research: studying pirate-theme bedrooms in the market regionally + globally
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2/ Ideation: designing + ideating pirate beds as the hero product of the range
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3/ Prototype: selecting supplier according to needs and prototyping pirate range
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4/ Sample Checking: highlight any and all issues, quality assessment, overall check
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5/ Come to Life: finalizing for mass production, shop-floor look + pairing household items
Process: I immersed myself in the captivating world of pirates. From the stern to the anchor, I delved into studying every aspect of their ships, capturing the essence of their treasure-filled, rugged, and adventurous lifestyle.
Checking all the illustrations for the Pirate Range
Sorting + matching the metallic touches
The Pirate desk sample check
The three door wardrobe sample check
The Little Pirate Range
Infused with intricate details, the pirate’s ship bed is the centerpiece of the collection.
Leveraging design elements incorporated in the bed, I further designed the eight additional bedroom furniture pieces that seamlessly complement the theme.
The Little Pirate Range was paired with household items to complete the furniture collection and create a playfully practical and imaginative experience for young boys to live out in the safety of their bedrooms.
Now, let’s set sail and explore!
Features
rope accent bed + desk
aged-look metallic accents for added ruggedness
pirate quotes and 'x' marking treasure
pirate illustrations throughout collection
passed ISO safety testing
